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8 Mistakes Publicly Traded companies make when marketing to Investors and Shareholders.
Mistake #1: Not Developing an Investor Marketing Plan
Most public companies are understandably eager to see a return on the investment of time and money they have made in their business. Ready to start cashing in, they either hit the pavement running or hire a salesperson. But a company trying to sell a service or product, without first creating a marketing plan, is much like a marathon runner with no finish line. At first, you may feel like you are moving forward and passing some of your competitors by, but sooner or later you'll find yourself running in circles; frustrated, exhausted and sadly disillusioned by an idea that not too long ago created the exact opposite effect. A marketing plan provides the specific details needed to increase investor visibility, expand your shareholder base, and provide quantifiable methods to measure your return on investment (ROI).
Mistake #2: Not Planning an Investor Marketing Budget
Most companies without a marketing plan also lack a marketing budget. And companies without both have the
highest rate of failure. After all, would you run your personal life without a budget? From the very beginning, it is important to focus on the financial costs of implementation.
Mistake #3: Not ever focusing on the investor.
How does the saying go? "You can't be everything to everyone?" When it comes to marketing nothing could be truer. That's why identifying your target market is critical to your success on both the business side and the investor side. It is also critical to choosing the appropriate marketing techniques to reach potential investors. So, don't try to be everything to everyone. Focus and keep it simple.
Penny Stocks Can Mean Huge Returns - If You Know The Right Ones To Buy
Profit Potential - A small move in penny stocks can mean large returns for you. If a penny stock goes from 2 cents to 4 cents, you doubled your money. Try doubling your money with Google - it'll take a decade. Now imagine if you bought 20,000 shares of a penny stock at half a cent a share (which would cost you $100), and it goes to a dollar next week...
Legitimacy - Penny stocks are fully SEC-regulated, and sold OTC (over the counter). Plus, you can buy them through your regular broker account (E-trade, Schwab, etc).
Most companies who offer Penny Stocks are young companies on the move. They represent a very exciting income opportunity (one you don't have to wait years for, either).
However, before you run out and buy some Penny Stocks, let us tell you that one issue with Penny Stocks is the fact that there are so many. But we've found an incredible free resource to help you. It's a penny stock recommendation newsletter from SuperiorPennyStocks.com, and in our opinion, it is simply invaluable.
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(NEW JERSEY) - Who says a penny doesn't buy much these days? With just minimal effort, you can secure your finances forever with penny stocks. Yes, that's right - Penny Stocks. Typically, the stock market is expensive. Ask yourself, how many shares of Google can you realistically afford to buy today? Ten? Maybe twenty? Plus, for those blue chip stocks to make you rich, you'll wait years, or even decades.
That's why Penny Stocks are so exciting. There are three reasons we love penny stocks:
Price - Penny Stocks don't cost much. In many cases, they cost less than a penny a share. You can buy thousands of shares for $25 (for example).